Mobile Devices and Art Museum, a new learning experience.

The commonplace mobile devices that visitors carry in their pockets are increasingly being used by art museums as educational resources that extend the visitor’s learning experience. By offering visitors platform-specific applications that deliver rich, dynamic content, museums are able to engage and educate visitors in new and exciting ways.

Within this context, Laurent Antonczak is currently leading a team of 10 researchers, based in Strasbourg (France), who are investigating the use of mobile technology to engage museums visitors in learning about a masterpiece, its author and about the social and political context of the creative work. This project aims to provide mobile users with a positive experience with the Musée d’Art Moderne et Contemporain de Strasbourg (http://www.musees.strasbourg.eu/index.php?page=mamcshttp://www.musees.strasbourg.eu/index.php?page=mamcs ).

During his session, Laurent will give a quick overview of this specific project and will define some key elements of this project in relation to mobile phone, collaborative practice and user experience.
–
Laurent has more than 10 years experience in digital strategies (branding, marketing, visual communication, social media, and emerging technologies for web and mobile phones). Laurent is co-founder of MINA.