We are mobile.

MINA works with organisations, NGOs and community groups to create storytelling and creative projects.

In 2019 the Goethe-Institut New Zealand commissioned MINA to design the #Nucleus transmedia experience.

#Nucleus is a transmedia experience that celebrates and creates awareness about local nature and the environment through smartphone filmmaking.

Max Schleser co-produced a 11 min eco smartphone film and directed a seven-minute smartphone film responding to the questions;
what does ecotourism mean and what effects does travelling have on the environment?
And how can smartphone filmmaking inspire new connections with people and places?

The eco smartphone film project was inspired by elements of indigenous storytelling and through kaitiakitanga created new affinities and connections with people and places. This Maori concept denotes stewardship and care for the world around us and in combination with smartphone filmmaking facilitated a democratic approach to storytelling exploring issues of the environment and sustainability. The creative concept included community engagement through smartphone filmmaking workshops in New Zealand / Aotearoa (at AU, Victoria University, Whitecliff College of Arts and Design) and Australia (Goethe Institute) in combination with an open call for eco-smartphone films.

9 filmmakers from 7 Australasian countries were invited to a workshop at the Goethe Institute (NZ). These films were presented in a public screening in Wellington’s Embassy Cinema and then selected for the Super 9 Film Festival (Portugal). The website had 9921 visits and streamed content 16.282 times. The social media generated 104.616 interactions and reached 4.9 million user. The German ambassador Stefan Krawielicki praised the #Nucleus “It’s an innovative approach to sustainability and ecology which are issues that are extremely important to governments all around the world”. Sarah Meads (founder of Track Zero, an organisation that aims to inspire transformative climate action through the arts) said that these smartphone films help “democratise” discussions about climate change.